GenB: celebrating B Corp
month 2025
Every March, B Lab UK and the global B Corp community join together to raise awareness of the B Corp movement.
This year, the theme is “GenB”.
Find out more about how Matrix Booking is celebrating B Corp month below:
Spending time in nature with The Amelia Trust Farm
Amelia Trust Farm is a countryside sanctuary for all to enjoy. As a registered charity, they believe no one should be excluded from society and have a history of providing support to disadvantaged and vulnerable people in a care farm setting.
Everyone is welcome at Amelia Trust Farm, and they encourage the community to enjoy the mental and physical benefits of spending time in nature.
The farm:
- supports 60+ young people through wellbeing projects
- offers 130+ volunteer hours per week across 50+ volunteers
- attracts 18,000 visitors a year
- has supported 205+ corporate teams over the past year
- protects 740+ species of wildlife in the farm woodland and fields including bats, birds, and insects
- has 30 acres of woodland protected for the next generation
- provides 169 acres of safe countryside space protected for the community
During B Corp Month in 2024, we sent a team of volunteers from Matrix Booking to the farm to help with tree and hedge planting.
The team enjoyed the farm and was touched by the cause so this year we went back to help them build an area dedicated to attracting bees. This involved removing soil and hardcore from a planter that was rotting away and moving some of the soil and plants to a new home that will soon become an attraction for the bees.
Bees are essential for our ecosystem as they pollinate our wild trees and wildflowers, which then support other insects, which then support birds, bats, mammals and everything up the food chain with food and shelter.
Neal Griffiths, Chief Experience Officer and B Corp champion, Matrix Booking, said “It was a real joy to return to Amelia Trust Farm again this year for B Corp Month and what a better task for #GenB than building a welcoming environment for bees to the farm. This will provide an opportunity for the farm to educate visitors on the importance of bees to our ecosystem.
The Matrix Booking team learnt a lot during the day about the wide range of animals the farm has but more importantly about the support they offer the local community. We look forward to supporting the farm for years to come and seeing our hard work pay off!”
Neil Hardy, Site Manager, Amelia Trust Farm said “From start to finish they worked hard as a team and didn’t stop until they got the job done. Their teamwork and determination was felt throughout the day and we couldn’t be more grateful for the time and effort they have given to our small charity.”
Although we are still early on in our B Corp journey, our determination and dedication will make a difference in looking after our planet, treating people well, and operating responsibly. To find out more about Matrix Booking as a B Corp you can download our impact report.
Explore how else Matrix Booking can help you
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